EBusiness and EMarketing Making Money Online

EBusiness and EMarketing Making Money Online

The evolution of eCommerce and eBusiness practices has created online marketing channels that are simple to use, adaptable, targeted and incredibly fast. The popularity of the internet has propelled the use of online marketing channels from "nice to have" to non-negotiable.

Every business should have an online marketing strategy to maximise the exposure and to leverage relationships with their customers. One thought leader that clearly understands this principle and has put it to action is Vinny Lingham. After a decade in the business of eMarketing and eCommerce Vinny is a successful eBusiness entrepreneur and thought leader that has much experience in creating profitable websites with an array of online channels and ensuring their success and longevity.

His approach is relatively simple, and if followed will ensure that your website will attain increased traffic, sustain its presence and increase profit.

Ensuring Success

There are many Online Marketing channels that may be used to achieve increased brand awareness, traffic and ultimately sales. Each channel needs a slightly different approach, whilst remaining connected, and with the eye on achieving the umbrella strategy. The umbrella strategy may be further defined as the goals and theme of the campaign.

Search Engine Optimisation, Pay-Per-Click marketing, Social Media marketing, email marketing and Affiliate marketing are the primary channels that he places primary focus on to provide targeted, cost effective and measurable campaigns.

EBusiness and EMarketing Making Money Online

The foundation to any online marketing campaign is a Search Marketing strategy comprised of paid search marketing (Pay Per Click - PPC) and organic search marketing (Search Engine Optimisation - SEO).  With SEO and PPC it is relatively easy to ensure success if you follow the following tips:

1.Keywords - choose keywords wisely. Pay attention to what your competitors are bidding on and develop your key-phrases accordingly. Do not opt for one word, or broad phrases on your SEO campaign. This method may be more effective with the PPC campaign, but your per click costs could be high. Be specific.
2.Content Relevancy is key - For both SEO and PPC if a user clicks through on a search result page from a query, the content that is displayed must be relevant to that query. If not, you will lose a potential client and money as they will click away from the site.
3.Clear navigation - The site should be easy to use. Do not make your users think about their next action, have it clearly visible to them.
4.Call to Actions - Make these clearly visible and identify them for the visitors. If your primary goal is to sell a product your call to action should be "buy this product now" or similar.

Social Media marketing campaigns may comprise of blog content, viral campaigns such as YouTube clips, social media websites such as Facebook, MySpace, LinkedIn etc as well as applications for use on social media websites and or mobile phones.

EBusiness and EMarketing Making Money Online

The key to achieving brand positioning with a social media campaign lie in the following:

1.Be present by participating in the conversation with your clients or consumers.
2.By providing good, relevant content without constantly promoting your brand leads to trust
3.Listen to what they are saying about the product or service, and
4.React accordingly
5.Creative or inspirational campaigns spread like wildfire
6.Be consistent in all your dealings and you will have a consumer or client for life

With an eMail marketing campaign the simplicity lies in marketing to those people that have opted in to receiving your messages. Do not fall into the trap of buying bulk email addresses. Promote your newsletter via your blog or website and as consumers get to know your brand they will want to tune into your messages more regularly.

Affiliate marketing is very similar to PPC. The key to a great affiliate campaign lies in knowing how to choose the publishers. Carefully select your publishers by scrutinising their website content and relevance to your product or service. Secondly how they promote their website. Do they make use of effective marketing channels? How much traffic do they receive monthly and whether the traffic is your target demographic.

EBusiness and EMarketing Making Money Online

Relevance is key to all eMarketing focussed campaigns. The simplest way to ensure success is by ensuring that your content and campaign is relevant to your goals and keeping this consistent.

Measure Success

eMarketing offers many benefits for business including lowered customer acquisition costs and better customer relationship management.  All efforts and results are easily measurable to gauge feasibility and viability. There are many analytics programmes available to track the statistics of a website in terms of how many users viewed the site, country of origin, exits, referrers, conversions and more. Many packages now also allow tracking the cost of sale through your various campaigns. Combined this is valuable information to marketers to determine whether the campaign strategy is working or needs to be scrutinised more carefully.

An entity as powerful as the internet means that it needs to be taken seriously as part of any business' marketing and sales strategy. eMarketing is a way to leverage this power to your benefit. By ensuring that your campaigns are relevant, targeted and engaging and by consistently measuring performance you are guaranteed success.

EBusiness and EMarketing Making Money Online